Guiding media innovators toward solutions, around the world
Build a community based on relationships, not a mass audience In this video you will learn how to build an online community, deepen the relationship with them, and finally monetize the relationship. Here are some articles with more and deeper information about the topic: These metrics predict which users will pay for news These are […]
Read More »As part of my recent work with DW Akademie, I was interviewed for a podcast that is part of the training and tools they offer to media startups. What follows is a summary of the key points of the podcast: Who are our clients, what do they need? The biggest mistake that media startups make […]
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Author’s note: this post is a summary of remarks I made in a Zoom presentation for the Free University of Brussels and the technology research center IMEC. This research started when our colleague told us he was worried about the future of quality media. He saw traditional media failing as businesses because they were not […]
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As we all struggle to make sense of the flood of disinformation and misinformation in digital media, some entrepreneurs are developing businesses to help us identify the good stuff, the credible stuff. At the heart of one of the three business models is transparency–full disclosure–to increase our trust of particular media. And the other two […]
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And the reasons why those lies make us blind to the true opportunities we have. Lie No. 1. The news we produce is valuable. The Truth: Not really, at least in economic terms. Once we publish the news, everyone has access to it. For example, take the headline, “Michael Jackson is dead.” The first news […]
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Freelance writers need to think like entrepreneurs One of the lessons we are learning from the corona virus is that the news is a commodity. Nearly everything you want to know about this disease is available online free, everywhere, all the time. In the language of economists, this kind of news product has little “exchange […]
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The Associated Press and other news organizations have been using robots for several years to produce routine articles on finance and sports. Long before that, automated weather reports were being used by news agencies. All three of these types of reporting rely on structured databases with ample historical information that can be transformed into text. […]
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