Guiding media innovators toward solutions, around the world
Charles Lindbergh and his plane. (Library of Congress photo via Mother Nature Network) Bill Bryson’s book One Summer: America, 1927 captures a moment when the country’s burgeoning news media feasted on the stories of two extraordinary men, Babe Ruth and Charles Lindbergh. The media made them into gods. The baseball hero basked in the attention. The […]
Read More »Gencarelli, Manhattan College Photo Versión en español Communications professors at Tec of Monterrey had a visitor last week, Thom Gencarelli of Manhattan College, who made us think about what we are teaching and how we are doing it. Among the questions he left us with: In 1985, Neil Postman wrote that the dominant media of […]
Read More »Versión en español. Venture capitalists in Latin America are looking for digital media startups with rapid growth, a plan for monetization, and international potential. Francisco Coronel: digital media well positioned Obviously, most new media don’t fit that profile. But startups with these characteristics are starting to attract angel investors who provide the first rounds […]
Read More »So much innovation is occurring on the revenue side of new digital media that it’s time to review, update and aggregate. Some of the material has appeared in this blog before. Let´s start with the basics. Versión en español. 1. Create community, don’t just publish news. An audience is just a group of observers. […]
Read More »Versión en español aquí. Tony Morejon likes to tell the story of a community outreach program that failed because the government agency in Tampa, Florida, did not understand differences between Hispanic groups. Tony Morejon: “All Hispanics are not alike.” The government wanted to offer health services to the Mexican immigrants who work on local farms. […]
Read More »The biggest mistake that journalists make when they start an online news operation is that they don’t include marketing and technical people from the beginning.Journalists are pretty good at figuring out how to tell stories online but they haven’t a clue about how to generate enough income to survive. They don’t know how to sell […]
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