Guiding media innovators toward solutions, around the world
Giving users a choice can increase members, subscribers Lately I have seen several examples of news publications letting users decide the amount they pay for the information they receive. The goals, strategies, and tactics are different in each case. But one of them might be right for your news organization. In each case the model […]
Read More »Richard Fletcher of the Reuters Institute has produced an in-depth analysis of the top reasons people around the world gave for paying for news online. The Digital News Report 2017 included interviews of more than 70,000 adults in 36 countries. Fletcher observed that the most common reasons people gave for paying were they wanted access on […]
Read More »A renowned media critic sounded the alarm in 1960 about corporate takeovers of newspapers and layoffs of hundreds of journalists. He worried that the power of the press was being concentrated in too few hands. Liebling, from Slate.com (Versión en español) It was in his column in the New Yorker, The Wayward Press, that A.J. […]
Read More »More news organizations are trying to adopt a nonprofit model, but they likely have no experience in fundraising. They might want to look at Andy Robinson’s book “How to Raise $500 to $5,000 from Almost Anyone.” As someone who did fundraising on many boards, I can say that Robinson knows the territory. The website for nonprofits Guidestar ran an […]
Read More »Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some surprises and yield some financial benefits. I was recently advising the editor of a small newspaper whose website was not generating the desired traffic. We dug into the content section of Google Analytics to see what was […]
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