Guiding media innovators toward solutions, around the world
Local and national competitors adopt previously unthinkable sharing tactics Recently I have been doing a lot of research about how news organizations have turned to collaboration rather than competition as a business model. This would have been unthinkable only a few years ago. Editors and publishers jealously guarded their exclusive stories and competed to unearth […]
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Big databases help news organizations predict who might subscribe or donate If it seems like this blog is turning into a book review section. It could be because classes have ended here in Pamplona and I am reading more to “sharpen the saw”. (Can you guess which book that quote is from? Answer at the […]
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Giving users a choice can increase members, subscribers Lately I have seen several examples of news publications letting users decide the amount they pay for the information they receive. The goals, strategies, and tactics are different in each case. But one of them might be right for your news organization. In each case the model […]
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A cynic might say that Google’s current efforts to help news publishers is a public relations ploy to get good press and appease anti-monopoly regulators in Europe and the US. After all, Google has more than 30% of all digital advertising globally, followed closely by Facebook with 20%. And these two companies, more than any […]
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The secret lies in treating users like partners in the journalism project “We’re independent because we’re profitable.” — Ignacio Escolar, director, eldiario.es The journalism industry has noticed the success of the digital media startup eldiario.es and is trying to duplicate it. That will not be easy. This independent news publication in Spain has been growing […]
Read More »Alfredo Triviño has worked largely behind the scenes on some of the biggest digital media projects for some of the biggest brands in the world. But you might not have heard of him. Alfredo Triviño: users will own the media, in every sense He spent seven years in senior management roles at News Corp., ultimately […]
Read More »Readers now supply more than half the site’s revenue. Josh Marshall started out as a political blogger in 2000, made a business of it in 2003, won a George Polk Award, and has managed to stay independent through all the wild swings of the digital pendulum. So his reflections on how to transition from an […]
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