Guiding media innovators toward solutions, around the world
Alfonso Vara-Miguel A new study of internet users in Spain shows that those who trust “the media” less are more willing to pay for news online. The explanation for this counterintuitive behavior is that those distrustful folks “are willing to pay for those specific media that they trust”, according to the researchers, Alfonso Vara-Miguel of the Universidad de […]
Read More »Home page of Dennik N Contrary to all the predictions about the public’s unwillingness to pay for news when it is freely available online, more publishers of high-quality, in-depth reporting are making money. The latest example comes from Slovakia, as recounted by Rob Sharp in Nieman Lab. The editors of a popular national newspaper there […]
Read More »NEW YORK — The big mystery in the newspaper industry has been how to get digital readers to pay for a product they have been getting free for years. Denise Warren The industry has struggled because subscription operations were always loss leaders that didn’t pay for themselves. Executives had no idea how to run a […]
Read More »The loss of advertising and the complications of public funding are forcing digital publishers to look for ways to persuade the public to pay. Surveys and actual market behavior show that a small percentage of digital users will pay, depending on the country, the media brand, payment systems, and technology platforms. For some publishers, that […]
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