Readers pay for digital news when you sell the value

May 5, 2016
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NEW YORK — The big mystery in the newspaper industry has been how to get digital readers to pay for a product they have been getting free for years. Denise Warren The industry has struggled because subscription operations were always loss leaders that didn’t pay for themselves. Executives had no idea how to run a […]

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Paywalls and micropayments start to gain traction

January 11, 2016
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The loss of advertising and the complications of public funding are forcing digital publishers to look for ways to persuade the public to pay. Surveys and actual market behavior show that a small percentage of digital users will pay, depending on the country, the media brand, payment systems, and technology platforms. For some publishers, that […]

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