Guiding media innovators toward solutions, around the world
The newsletter is a format, a way of communicating that I am in love with. It seems to me to be a very effective,very natural, very authentic format, which facilitates something that is the opposite of other digital platforms today.
Read More »The attraction for digital advertisers was the same as for our print clients — our audience. It consisted of C-level executives, decision makers with a high level of education, salary, purchasing power, and personal assets.
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Beyond the U.S. borders, Latin American publishers had also seen the opportunity years earlier and had solid relationships with advertisers who wanted to reach the U.S. market.
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Be different. Everyone in media spends way too much talking to each other onlinr. They all like to comment about the Washington Post, the New York Times, and the Guardian or what some blowhard politician has to say about them.
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My newsletter and publishing partners matter more than social media and search I’ve been publishing a blog for some 12 years now and have never been dazzled by the visitor traffic. I consoled myself by saying it was meant to be just a type of business card. People could see what I knew about digital […]
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Los periodistas freelance necesitan pensar como emprendedores Una de las lecciones que estamos aprendiendo del covid-19 es que la noticia es como la materia prima. Es una mercancía con poco valor en sÍ mismo en términos economicos. Casi todo lo que quieres saber sobre esta enfermedad está disponible de forma gratuita online, por todas partes, […]
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This blog entry was written for IJNet.org, Tips for Journalists in 2020 from other Knight International Journalism fellows. The losing strategy that seeks mass audiences and mass advertising as measured by unique users and page views has led many media to chase clicks with ever-more sensationalistic content about celebrities, sports figures, imprudent politicians and sex […]
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