Guiding media innovators toward solutions, around the world
Traditional news organizations made a deal with the devil when they turned to social media and search-engine optimization to gain digital audience and revenue. They recruited “community managers” to raise their profile on Facebook, Twitter, Instagram, and the like. They tagged their articles to raise them in search results. The devilish side of the deal […]
Read More »Amid all the news about how Facebook and Google are devouring the world, I would like to sound a note of optimism for digital news media. But first, let’s acknowledge the bad news. It is true that the munch munch munch you are hearing is the sound of the Internet giants biting off big slices of […]
Read More »Antai Venture Builder nurtures startups. Photo by Caterina Barjau, in El Pais. Miguel Vicente was an industrial engineer with a hefty salary when he decided to throw it all overboard nine years ago and launch a coupon site. He gave some memorable quotes that should be heeded by any entrepreneur during an interview with Daniel Verdu of Spain’s […]
Read More »Newsstand owner Jesus Erro: Publishers are fudging their sales numbers. PAMPLONA, Spain – Those who study the business of media tend to look at it from the perspective of journalists and publishers. But the owner of a newsstand in the heart of this provincial capital has a different point of view. Jesus Erro, 56, has […]
Read More »Joffé spoke to several hundred students at the University of Navarra on Thursday. Film-maker Roland Joffé has a way of leading people on a mystical meditation to find out who they are and how they will communicate with the world. “The truth is that no one in this room actually knows where we are,” he told about […]
Read More »In May I was in New York at an academic conference and had time to spend with my son, Patrick Breiner, a jazz saxophonist. I wanted to hear what he had to say about the economics of the music business from his perspective. He ended up talking more about relationships than economics. Patrick says that […]
Read More »I want to share with you my translation of a blog post (Spanish) by my friend and colleague Jose Luis Orihuela, a professor at the University of Navarra, author, and keynote speaker. Orihuela is addressing a problem that faces many teachers and professors: they say their students are distracted by all the media on their […]
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