Forget about the big numbers; go for loyalty, trust

Anyone who has studied the metrics of the internet in any detail knows about the Big Lie: those big numbers of total users and page views that everyone relies on are practically meaningless. More than half of the visitors to websites stay for less than 15 seconds.  Three-fourths of the users of the most important […]

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Media entrepreneurship takes hold at universities

Journalism professors are adapting to the realities of a historically tough job market. Their graduates are struggling to find stable work in an industry whose biggest players have been cutting staff for a decade. So universities are teaching new skills — multimedia production, community management, data management and visualization, among others — as well as […]

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Spain’s most successful digital journalism startup

In our search for the next big thing, we often overlook some of the steady innovators who grow organically without millionaire investors or crushing debt loads. Alfonso Vara-Miguel of UNAV One such example is El Confidencial of Spain (their slogan: “The preferred daily of influential readers”). This is a digital news publication whose value proposition for […]

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12 road maps for sustainable digital media worldwide

Renaissance maps showed monsters, hazards to avoid. The future of journalism is increasingly digital, mobile, and in flux. It is unexplored territory.  Like the explorers and navigators of the Renaissance, various organizations – governments, NGOs, journalism groups, and universities, among others – have been trying to map the most promising routes to sustainability in the […]

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Readers pay for digital news when you sell the value

NEW YORK — The big mystery in the newspaper industry has been how to get digital readers to pay for a product they have been getting free for years. Denise Warren The industry has struggled because subscription operations were always loss leaders that didn’t pay for themselves. Executives had no idea how to run a […]

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