Reader loyalty gains strength as a news metric

Michael McCutcheon of Mic.com As the publisher of a business newspaper in Baltimore, I used to tell advertisers confidently that no other news medium could duplicate our audience of CEOs, business owners, and high-income decision makers. First Yahoo Finance undermined us. With their user database, they could deliver advertisers the same people who were reading […]

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1.5 million page views a month for journalism of ideas

Angel Alayon, photo by James Breiner Versión en español. Angel Alayon is an economist in one of the craziest economies in the world, Venezuela, where inflation is more than 100 percent annually. It is awash in petroleum yet has chronic shortages of milk. And he is a journalist in a country whose government has been […]

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A one-man band: journalist, designer, salesman

Versión en español. Erick Falcon started out as a journalist. Mainly he liked writing about science, technology, and fine food in long feature articles as a freelancer for the Sunday magazine of El Universal newspaper. That might seem like a strange mix, but he lives in Ensenada, Mexico, on the northwest coast, about 65 miles […]

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Latin American news sites lag in innovation

Versión en español. It was a bit depressing to hear the results of a study of 34 digital media natives during the Third Latin American Forum of Digital Media and Journalism. Overall, these sites showed little interaction with their audiences in social media, little use of maps, graphics, and visualizations, and little consideration of the business […]

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In Latin America, 4 digital pioneers create solutions

Versión en español. Four digital journalism pioneers in Latin America have four different solutions for the problem of how to finance an independent news organization. For Daniel Moreno, director general of Animal Politico in Mexico, one strategy has been to launch a brand extension called Animal Gourmet, a publication about fine dining, which attracts a new group of users […]

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Cancun: A strange tale of media censorship by cloning

I have never heard of a case like this anywhere. The weekly magazine and website Luces del Siglo (Lights of the Century) in the resort city of Cancun, Mexico, has seen its editions replaced by counterfeit versions with the contents twisted to favor the governor of the state. The publisher, Norma Madero, said yesterday in […]

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