Guiding media innovators toward solutions, around the world
Versión en español aquí Mark Glaser of PBS Mediashift recently pulled together a panel of experts for an online chat about how massive open online courses (MOOCs) are affecting universities and professional education. Some exceprts from the fascinating 40-minute exchange are below. Alves Rosental Alves, director of the Knight Center for Journalism in the Americas […]
Read More »After years of predictions that this year would be the year of mobile, finally it has arrived. So here are some numbers that should prompt strategizing and action by digital media publishers. 1. Web traffic from mobile devices was up 78 percent year over year in mid-2013, and 109 percent over 2011, according to Ayaz […]
Read More »Versión en español aquí. The balance of power in media continues to shift away from the major news outlets toward the journalists who work for them.Ezra Klein’s departure from the Washington Post for Vox Media is just the latest of a string of changes that illustrate the rise of the journalist as a brand.For journalists working in […]
Read More »Versión en español aquí. Who would have thought that a small-town newspaper could discover a new revenue source worth $100,000 by repackaging some of its content? As the Wall Street Journal reports, a local best-selling book in a Montana town is “We Don’t Make This Stuff Up: The Very Best of the Bozeman Daily Chronicle […]
Read More »Versión en español aquí. The two most important traffic measurements for news entrepreneurs are NOT unique visitors and page views. Those numbers can mislead you. They count people who arrive at your website by accident or search, glance at a page and leave. As Ken Doctor has so eloquently put it: “Unique visitors are a […]
Read More »Versión en español aquí. In People Problems Part 1, we talked about two common kinds of complaints that you as a manager might hear. “I don’t think Karl is showing enough commitment to his work” “The technical staff is being rude to our salespeople” Then we walked you through the basic steps you as a […]
Read More »Versión en español. If you are leading a team in a small media organization, you need to get the best out of your people. Everyone has to be a contributor. This is not just a selfish thing. You get the best out of people by helping them develop their own talents, overcome obstacles and reach […]
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