Guiding media innovators toward solutions, around the world
Versión en español aquí.For several years I have been using Brian Stelter, the media columnist and TV commentator, as an example to students of how a young journalist can build a personal brand. He did not attend a famous university and had no special family connections. Yet he quickly made a name for himself online by […]
Read More »Versión en español aquí. A young acquaintance was applying for an online reporting job at an internationally renowned news organization. But the interviewer did not focus on the job candidate’s articles. He wanted to know more about the metrics of audience engagement with the candidate’s stories — time spent, social sharing, search traffic. How had […]
Read More »Versión en español aquí. Tony Morejon likes to tell the story of a community outreach program that failed because the government agency in Tampa, Florida, did not understand differences between Hispanic groups. Tony Morejon: “All Hispanics are not alike.” The government wanted to offer health services to the Mexican immigrants who work on local farms. […]
Read More »At National Congress of 8,000-member Periodismo de Hoy About 90 would-be journalism entrepreneurs signed up for a workshop I gave recently in Medellin, Colombia. The focus was on how to make a journalism website financially sustainable. We did some exercises in marketing, in analyzing web traffic and presenting to investors. Like most journalists, this group […]
Read More »Olga Lucia Lozano, creative editorof La Silla Vacia Versión en español aquí. The cofounder of one of the most important investigative journalism sites in Colombia, La Silla Vacia (The Empty Chair), has some advice for those who are thinking about creating their own website, app or whatever: “Don’t think about it, do it. Doing things […]
Read More »Versión en español aquí.Esther Vargas is a force of nature. She is social media manager for a news agency of the Peruvian government, she teaches at the Catholic University of Peru and she is a tireless promoter of education for journalists through her website, Clases de Periodismo. The home page of Clases de Periodismo She and […]
Read More »Versión en español aquí.I may have misled people for the last few years by saying that investigative journalism is not a business but a public service.Other people — namely Felix Salmon, Jeff Bezos and four journalists cited by Journalism.co.uk — are reminding me that investigative journalism does, in fact, have commercial value.First, Felix Salmon, the […]
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