Guiding media innovators toward solutions, around the world
Jan Schaffer First in a series on entrepreneurial journalism programs at universities and media organizations.In the new world of media, traditional journalism organizations are just one more voice, and the MA in Media Entrepreneurship program at American University reflects that. Jan Schaffer, who teaches the program’s seminar on media entrepreneurship, believes that journalism schools should […]
Read More »Apollo 13 engineers celebrate safe splashdown.NASA photo, April 1970. NBC News via AP Versión en español aquí. Journalists who are starting their own digital media should learn to think more like engineers and scientists. For them, solving a problem involves repeated trial and error. They view each step not as a failure but as a […]
Read More »Versión en español aquí. Hundreds of websites are popping up to replace the community news coverage lost as daily newspapers cut staff and publish less frequently. Many of them are started by the very reporters who have just been laid off or community organizers who want to hold public institutions accountable. What these new media […]
Read More »Versión en español aquí.When I teach entrepreneurial journalism, the first thing I emphasize is the need to create a community.An audience is just a group of observers. A community shares values and a deep interest in a topic or geographic area. It often has a bias toward action. That is where value comes in.Connecting these […]
Read More »I found this data from Advertising Age fascinating: Internet media are now the second-largest employer in the media industry, trailing only newspapers. The represent 18 percent of the media industry jobs, according to the graphic that accompanies the article. While newspapers are shedding 1,400 jobs a month, internet media are creating 400 jobs, according to […]
Read More »Versión en español aquí. The dilemma for journalism schools dealing with rapid technological change is to decide whether what they are teaching today will be relevant a few years from now. Many of the social media tools that are transforming journalism and society did not even exist just five years ago, said Mark Briggs, author […]
Read More »Version en español aquí. New York Times editor Jill Abramson says that half the people coming to the newspaper’s website in the runup to the election were searching for Nate Silver, the political forecasting whiz who writes the blog FiveThirtyEight. “He got huge, huge readership,” she said at a conference covered by MediaBistro. “They weren’t coming for the […]
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