Guiding media innovators toward solutions, around the world
Versión en español aquí. Mi Li, audience development manager for Fiscal Times in New York, recently spoke via Skype to my multimedia business journalism class at Tsinghua University about how to build an audience. The online publication, which focuses on fiscal, budgetary and economic issues, launched in March 2011 and has grown to 1 million […]
Read More »A new study of nine entrepreneurial journalism ventures in France, Germany and Italy offers insight into the current industry crisis as well as hope for the future. University of Oxford and the Reuters Institute for the Study of Journalism have just published an online book, “Survival is Success: Journalistic Online Startups in Western Europe,” by […]
Read More »The online investigative publication that recently reported French President Nicolas Sarkozy received 50 million euros in campaign support from Libya in 2007 is an anomaly: a profitable subscription-only service that accepts no advertising. Mediapart is showing that in the right circumstances, an investigative news organization can be a viable business. Investigative journalism in the […]
Read More »Back in the 1960s, before baseball had a designated hitter, I had a paper route. This was a job formerly given to 12-year-olds but now has been taken over by adults.It was a measure of the daily newspaper’s market dominance that a kid who wanted a paper route had to buy it from another kid. […]
Read More »Versión en español aquí. Many editors cringe when asked to be involved with sales and marketing. They feel it betrays ethical and editorial values to make a buck. But editors have product knowledge useful in sales, and they have a passion for their work that can inspire sponsors and advertisers to spend money on the site.Today editors […]
Read More »Tini Tran, right, chats with students after her talk on “Survival Skills for a Foreign Correspondent” When she was in middle school, Tini Tran was assigned to a journalism class and her career path became clear. As a refugee from Vietnam living in the U.S., she had been very shy. But as a reporter on […]
Read More »Lately I have been teaching my students at Tsinghua University how to verify information they get in press releases, hear from news sources and see on the web. This is my third entry on the subject. Crap detector Part I: Credibility as business modelCrap Detector Part II: Mr. Daisey’s Apple Factory The website journalism.co.uk has […]
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