Guiding media innovators toward solutions, around the world
The owner of a news site recently asked me about how to monetize the traffic he is generating through Twitter and Facebook. While he likes the traffic, he is frustrated to see Facebook selling ads against his content and taking all the revenue. Vadim Lavrusik of Mashable described some monetizing strategies in his article “How […]
Read More »Along with the decline of youth morals, a favorite topic of people of a certain age is the decay of the language. The idea that there was a Golden Age of morals and language, now corrupted in our decadent time, has been a literary topic for a couple of thousand years. It is part of […]
Read More »Hiram Enriquez, director of digital media at MTV Networks, has a saying that is worth repeating to those who want to start their own media: “Nobody cares about your blog.” It’s a way of recognizing that there are millions of blogs and other media competing for attention on the web. In other words, if you […]
Read More »Versión en español. It was out of frustration that Carlos Mora de la Orden started collecting and organizing information about the economy and stock market in his home country of Costa Rica. Although an engineer by training, he is a financial adviser by profession. He wanted to provide his clients reliable, up-to-date information untainted by […]
Read More »Borja Echevarria with El Pais digital desk in the background. (Photo by James Breiner) Versión en español aquí. El Pais is perhaps Spain’s most prestigious newspaper, but its parent company has been suffering financial problems, the print edition has lost readers and it trails its chief competitor in web traffic. All of these factors have […]
Read More »Gumersindo Lafuente: Journalists need to look ahead, not back. “You can´t live off nostalgia.” (Photo by James Breiner) Versión en español aquí. Gumersindo Lafuente, 53, is one of Spain‘s pioneers in digital journalism. He headed the web operations at El Mundo before going out on his own in 2006 and launching soitu.es, an innovative news […]
Read More »Last week I gave an all-day seminar to 30 journalists in Valencia, Spain, on the business aspects of starting a digital news outlet. It‘s easy enough to launch a blog or web page, but the hard part is making money. I gave participants a series of examples of revenue sources other than advertising and subscriptions: […]
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