Guiding media innovators toward solutions, around the world
The rich are getting richer in the online advertising market, which means the antitrust lawyers must be sharpening their pencils. eMarketer is forecasting that Facebook will have one-fifth of the online display advertising market in 2011 and will displace Yahoo as leader in the category. The digital research website is also predicting that the top […]
Read More »Versión en español aquí. A Spanish colleague who has been asked to develop the comments section of a new digital publication asked if it were better to require users to register or allow anonymous comments. The dilemma is always quantity vs. quality, I told her. If the idea is to generate traffic, comments can do […]
Read More »Versión en español aquí. Rick Edmonds of the Poynter Institute has the best early take on why Washington’s hyperlocal TBD.com failed. One of his points is that the operation started out too big, with 50 people. This number troubled me from the first announcement of the launch. Why wouldn’t they start with a smaller staff […]
Read More »Una versión en español se encuentra aquí. In a confrontation between Old and New Media in 2003, Mel Karmazin, CEO of Viacom, told the founders of Google that their advertising sales program was “messing with the magic” of sales. Google’s Adwords told advertisers exactly how many people were exposed to their ads and how many […]
Read More »The whole world knows how Twitter and Facebook gave power to the people and overthrew dictators. Events in Tunisia and Egypt did more to advertise the power of these social networks than multimillion-dollar campaigns. Still it was a surprise to read recently in the Wall Street Journal that some investment analysts were putting a market […]
Read More »(Aquí se encuentran entradas relacionadas sobre periodismo emprendedor y liderazgo.) NewsU and its founder, Howard Finberg, celebrated their 100th webinar today with ideas from faculty at the Poynter Institute on making journalism better. My favorites had to do with leadership and the business side of the news. From Wendy Wallace, on journalism entrepreneurs Play to […]
Read More »(Aquí se encuentra una bibliografía de 131 libros gratuitos y 76 blogs sobre periodismo digital, en español.) If you are just getting started in digital journalism, or if you want to broaden your knowledge, the following books and blogs might be helpful. They have helped me. All of these writers recommend other tools and websites […]
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