Guiding media innovators toward solutions, around the world
Businesses like to devote part of their marketing and public relations budget to promote how they are giving back to society. We are not just about profits, they try to say. And the message is arguably true, not just propaganda, as far as it goes. But we are starting to hear a different kind of […]
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Money talks. Put your money where your mouth is. Show me the money. We have lots of expressions that equate money with credibility and trust. How people get and spend their money is often the most credible expression of what they value and who they are. We attribute so much value to money and to […]
Read More »An all-star group of media economics experts gathered at the University of Navarra Dec. 13 and 14 to exchange ideas and research results on the role and behavior of media during periods of economic or financial boom and crash. Their approaches were varied: historical, media effects, content analysis, journalistic practice, political economy, etc. (The full […]
Read More »The network effects that destroyed traditional news organizations are benefiting digital startups, which can grow virally and generate outsized impact in their communities. From Unimedliving My teaching colleagues are experts on the economics of the media industry, and we recently had a lively debate on how to reverse the financial crisis of journalism. The collapse […]
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BOGOTA, Colombia — Independent news media in Latin America often lack the financial resources to act as a counterweight to the political powers and multinational businesses in the region. But these media, many of them digital natives, have found that by banding together they can multiply their scarce resources and magnify their impact beyond their […]
Read More »Predicting the future has always been a dangerous business in the creative industries. As any economist will tell you, products like books, movies, TV shows, and music are “experience goods”, which can only be evaluated after they are purchased or experienced. Making predictions or recommending strategies is especially difficult now with rapid technological change disrupting […]
Read More »If I am not careful, my cellphone will wake me up in the wee hours with buzzes or pings to let me know that news organizations and family members on the other side of the world, in different time zones, are trying to get my attention. Is it too dramatic to say that “there is […]
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