Guiding media innovators toward solutions, around the world
These projects aim to restore trust. In a blog post earlier this year, I wrote about the importance of Credibility as the new currency of journalism, its significance in an era of distrust of the media, and its economic value for high-quality journalism. A big thank you to Christine Schmidt of Nieman Lab who has […]
Read More »Email has an intimacy that TheSkimm has used to build a loyal base of 7 million subscribers. Digiday has a weekly podcast about the business of digital media, and two recent interviews with founders of startups had nuggets of wisdom applicable to any media startup. Digiday’s editor-in-chief, Brian Morrissey, interviewed The Business of Fashion‘s Imran […]
Read More »“The new journalism specialties”. The graphic shows that 56% of the Spanish journalists surveyed work in media that have community managers, and 30% employ data and traffic analysts. Click to enlarge the graphic. Where will the jobs be for graduates in journalism and communication? The results of a survey of journalists in Spain give some […]
Read More »Now that Facebook has made clear that it will not be promoting journalism to its users, all of the publishers who were getting much of their traffic there should look elsewhere. (Frederic Filloux of Monday Note has one of the best analyses of the company’s announcement.) What now? Well, there are several tactics and strategies […]
Read More »An organization I work with that promotes development of independent media in Latin America, SembraMedia.org, recently asked me to make some predictions for 2018. I really had just one: Credibility will be the new currency of journalism in 2018 and the years to come. But to explain, here are that prediction’s corollaries: 1. Independent media–those based […]
Read More »Forget about the big numbers of total page views per month or unique users per month. Fans are engaged and willing to give their time and money. Those numbers are misleading and meaningless. They had meaning only in the days when the media business depended on mass media, massive audiences, and products aimed at the […]
Read More »Sylvia Chan-Olmsted is one of the leading scholars of media economics, and she stopped by the University of Navarra Dec. 13 to chat about some of the trends she is seeing in the industry. “Media companies need to translate data into intelligence.” Chan-Olmsted, a professor at the University of Florida, singled out three trends: 1. […]
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