Guiding media innovators toward solutions, around the world
Recently I was invited to give a lecture at the University of Malaga–“The audiences are in charge: Are publishers listening?” The audience had students in their doctoral, master’s and bachelor’s programs, as well as a number of faculty. Below is a summary of the presentation. 1. The marriage of convenience between advertising and journalism is […]
Read More »Over the past several years, I have written a number of blog posts about how journalists can get involved in sales and marketing without violating their ethical standards or damaging the credibility of their publication. Here are a few of them. 1. Journalists selling ads: think of it as a fair exchange When I was […]
Read More »Filloux: A credibility scorecard Liberal democracies are being tested around the world by the rapid diffusion of misleading or false information designed to influence voters. It has happened in France, Catalonia, the U.K., and, of course, the U.S. Many have proposed–for example, the World Economic Forum–that two of the most powerful vehicles for spreading information, […]
Read More »Some observations by media economics expert Robert Picard’s observations about the challenges of media today, from an interview done by the University of Navarra Faculty of Communication: Media companies need to develop revenue from many more sources than they did in the past. Media companies are diluting the quality of their product by chasing reader […]
Read More »A deal with the devil. A new study by the World Association of Newspapers and News Publishers (WAN-IFRA) confirms what I have suspected for a long time: when publishers rely on Facebook for distribution, they are making a deal with the devil. “Reality Check: Making Money with Facebook” was based on a survey of an “expert […]
Read More »As a professor, I often wonder what effect my class presentations are having on the minds of my students. Honestly, is it really possible for any human being to pay attention completely to a class for 45 minutes? Or does the mind wander? While I am explaining the theory of market externalities, every media company […]
Read More »Women are taking a leadership role in the development of digital journalism in Latin America, according to a new study of 100 startups. The study, Inflection Point, by SembraMedia in partnership with Omidyar Network, offers many clues to achieving the elusive goal of sustainability for new digital media. Click to enlarge. One clue is that women have the skills and experience […]
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