Guiding media innovators toward solutions, around the world
Digital advertising is broken for many publications. Back in the days when my job was persuading advertisers to spend money with our business publication, I would talk about the importance of a client’s ad appearing next to credible, high-quality content. Editorial environment matters, was the argument. Google, Facebook, and Yahoo pretty much destroyed that business […]
Read More »You already know the story well — how the business model for traditional media collapsed in the U.S. (Pew: State of the News Media 2016). And how digital advertising’s market share surpassed print and will overtake television this year. And how media organizations have responded by cutting staff and weakening their products in order to keep profit […]
Read More »Vucinic, photo by Ted.com Many media investors see disaster everywhere they look, as traditional media lose audience, revenues, and relevance. Sasa Vucinic, co-founder and co-managing director of North Base Media, sees great investment opportunities, especially in developing markets, such as Central Europe, Asia-Pacific, and Latin America. “We invest in serious digital-only media oriented toward the younger audience […]
Read More »Marty Baron, center, with U. of Navarra faculty and students. Photo by Manuel Castells Marty Baron, editor of the Washington Post, came to speak at University of Navarra events in Madrid and Pamplona last week. Baron’s message made me proud to be an American and a journalist. The whole world looks to the U.S. for […]
Read More »From GDJ’s Clipart, Openclipart.org Lately I have been reading a lot about a new way of valuing media that would benefit entrepreneurial journalism ventures, which nearly always lack capital to launch and sustain themselves. Sociologists and economists have been writing about it for years — social capital — and I am embarrassed to say that […]
Read More »Executive Editor Marty Baron interviews Post owner Jeff Bezos. (Washington Post photo) Note: Marty Baron will be speaking here at the University of Navarra in Pamplona, Spain, on Jan. 26.The Washington Post is following the strategy of world domination of its owner, Jeff Bezos, the founder and CEO of Amazon, the world’s largest online retailer. In contrast with most […]
Read More »Image from MCMcapital.com Digital media entrepreneurs often lack the financial capital and business savvy to launch and sustain a high-quality news operation. They could improve their reach, impact, and sustainability if they knew how to harness social capital in the form of partnerships with universities, broadcasters, foundations, for-profits, and nonprofit organizations. Most digital media startups […]
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