Google takes magic out of advertising sales process

February 22, 2011
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Una versión en español se encuentra aquí. In a confrontation between Old and New Media in 2003, Mel Karmazin, CEO of Viacom, told the founders of Google that their advertising sales program was “messing with the magic” of sales. Google’s Adwords told advertisers exactly how many people were exposed to their ads and how many […]

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Selected reading to get started in digital journalism

February 15, 2011
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(Aquí se encuentra una bibliografía de 131 libros gratuitos y 76 blogs sobre periodismo digital, en español.) If you are just getting started in digital journalism, or if you want to broaden your knowledge, the following books and blogs might be helpful. They have helped me. All of these writers recommend other tools and websites […]

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