The message in the virus: differentiate or die

Freelance writers need to think like entrepreneurs One of the lessons we are learning from the corona virus is that the news is a commodity. Nearly everything you want to know about this disease is available online free, everywhere, all the time. In the language of economists, this kind of news product has little “exchange […]

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Know the Hispanic audiences — all of them

Versión en español aquí. Tony Morejon likes to tell the story of a community outreach program that failed because the government agency in Tampa, Florida, did not understand differences between Hispanic groups. Tony Morejon: “All Hispanics are not alike.” The government wanted to offer health services to the Mexican immigrants who work on local farms. […]

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A Spanish journalist strolls through Silicon Valley

Spanish journalist Ana Ormaechea spent a few weeks at a seminar at Stanford University and was dazzled by the entrepreneurial culture of Silicon Valley.For her, the magic in the air came from the unique blend of talented people, bold investors, big ideas and a tremendous sense of urgency.She described her experiences recently to participants in […]

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