Manage your operation with the language of numbers

IJNet has recently launched its Media Entrepreneurship Toolkit to help journalists make their own projects financially sustainable. My contribution was an introduction to some of the basics of accounting and budgeting. Some of the key points to keep in mind: There are some free online budgeting and accounting software packages that can organize your financial […]

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What animals teach us about customer relations

Scientists and philosophers have spent a lot of their time and energy trying to describe what makes humans different from animals. So have economists. Blue-striped cleaner wrasses at work. Photo by Gregory R. Mann But it turns out that animals have economic market behaviors similar to humans, such as customer differentiation (a fish called the […]

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