The marketing lessons from failed election coverage in 2016

Why Black journalists could see what was coming and the rest of us couldn’t James Breiner Editor’s note: I originally published this post in my newsletter in May 2024 after attending International Symposium on Online Journalism in Austin, Texas. Now that we are deep into election season, I thought it would be relevant to re-publish […]

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Leadership 2: Be impeccable with your word

Our words plant seeds in people’s minds that can do great good or cause great harm This is the second of a series about leadership. This skill is difficult to teach. Some of it relies on talent. Leaders aren’t necessarily extroverts. Parents, teachers, bosses all are put into positions of leadership. What can help you […]

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Retiring media legend warns, ‘stay independent’

Spain’s Iñaki Gabilondo sees ‘destructive’ polarization as threat to democracy What better model of Spanish eloquence and journalistic integrity could there be than Iñaki Gabilondo. For decades, he was the host of Spain’s top morning radio program, “Hoy por hoy” (Today). I got to know him by listening to audiocasettes with excerpts of his programs […]

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When government fails, ‘business has to step up’

Businesses like to devote part of their marketing and public relations budget to promote how they are  giving back to society. We are not just about profits, they try to say. And the message is arguably true, not just propaganda, as far as it goes. But we are starting to hear a different kind of […]

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Journalists and sales: don’t sell your soul

Over the past several years, I have written a number of blog posts about how journalists can get involved in sales and marketing without violating their ethical standards or damaging the credibility of their publication. Here are a few of them. 1. Journalists selling ads: think of it as a fair exchange When I was […]

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ProPublica pioneers investigative journalism for the digital age

PAMPLONA, Spain — Given all the trash, half-truths and outright lies published on digital media, people are placing a higher value on media that verify information and demonstrate high ethical standards. Paul Steiger, taking questions at U. of Navarra event Paul Steiger, founder and executive chairman of ProPublica, tells of a major donor to his […]

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