Guiding media innovators toward solutions, around the world
Meta and Alphabet still control nearly 60% of all digital advertising worldwide. And although their revenue is growing, their share of that market has been shrinking steadily, especially in the last two years.
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We journalists assume it’s a problem, but plenty of independent data says no Consider this blog entry a followup to my recent post, Economists ask, Does advertising actually work? The alarm bells started ringing for me when I saw the article in First Draft discrediting a Rolling Stone story that depicted anti-vaxers as pawns of […]
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Groundbreaking research questions the value of this $500 billion global industry My apologies to the Freakonomics Radio podcast for borrowing their headline. But it summarizes perfectly a question on the minds of business people for more than a century. The question is especially relevant for the digital advertising business, which promised to be more measurable, […]
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Experts point to data that supports President Biden’s view “Ask any expert, they will tell you that Facebook is the most dangerous player in the digital world.” When I read this opinion from Frederic Filloux, a digital media expert, I was surprised by its severe tone. But he went on: “The social network’s business model […]
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In this post I hope to give you some perspective on big changes under way in how digital advertising works, what it will mean to your online privacy, and how it might affect your media business. When both Republicans and Democrats in the U.S. Senate take an interest in digital advertising technology, you know we […]
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Digital ad technology aids hoaxes, damages your site’s credibility In my last two blog posts I talked about why independent news sites need to have their own dedicated salespeople and how native advertising fits with that approach. In this post, I want to give you another reason to control your advertising sales. The digital advertising […]
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Por cuarto año, pedí a mis alumnos a medir cuánto tiempo y cuánto dinero gastan en el consumo de todos los medios. El ejercicio es parte de mi asignatura de “Economía de los Medios” en la Facultad de Comunicación en la Universidad de Navarra. Los alumnos deben estimar sus gastos mensuales completando un cuestionario con […]
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