Deal with the Devil: Facebook, Google, mobile apps

A deal with the devil. Versión en españolIt was the science fiction writer Arthur C. Clarke who wrote, “Any sufficiently advanced technology is indistinguishable from magic.” And clearly many people think that way about applications for smartphones.   Mobile apps can show us detailed maps of most places on earth.    They can read QR […]

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Reader loyalty gains strength as a news metric

Michael McCutcheon of Mic.com As the publisher of a business newspaper in Baltimore, I used to tell advertisers confidently that no other news medium could duplicate our audience of CEOs, business owners, and high-income decision makers. First Yahoo Finance undermined us. With their user database, they could deliver advertisers the same people who were reading […]

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Mexican blogger builds a business out of political satire

Chumel Torres Versión en español aquí.  Chumel Torres is a video-blogger whose satiric take on politics and journalism has managed to attract 483,000 subscribers to his YouTube channel in just one year. He has made a business out of the sponsors he attracts to his weekly program,  El Pulso de la República (The Pulse of […]

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7 mobile stats that should scare digital publishers

After years of predictions that this year would be the year of mobile, finally it has arrived. So here are some numbers that should prompt strategizing and action by digital media publishers. 1. Web traffic from mobile devices was up 78 percent year over year in mid-2013, and 109 percent over 2011, according to Ayaz […]

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La compra de Washington Post por Bezos tiene su equivalente en China

English version here.Jeff Bezos de Amazon y Jack Ma de Alibaba han adquirido empresas que les ayudan a crear sinergías mediante la combinación de contenidos, redes sociales, comercio en Internet, cartografía online (servicios basados en la localización y los mapas), plataformas móviles, dispositivos y sistermas operativos.Para ambos, el modelo y principal competidor es Google, el […]

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