Guiding media innovators toward solutions, around the world
De acuerdo a eMarketer, la mitad del dinero invertido en anuncios este año estará destinado a dispositivos móviles: un total de US$29.000 millones. Los anunciantes quieren saber si sus mensajes están llegando a los destinatarios correctos en el momento adecuado y quieren estar al tanto de que sus dólares no estén siendo tirados a la basura. Algunas destinatarios […]
Read More »A deal with the devil. Versión en españolIt was the science fiction writer Arthur C. Clarke who wrote, “Any sufficiently advanced technology is indistinguishable from magic.” And clearly many people think that way about applications for smartphones. Mobile apps can show us detailed maps of most places on earth. They can read QR […]
Read More »Michael McCutcheon of Mic.com As the publisher of a business newspaper in Baltimore, I used to tell advertisers confidently that no other news medium could duplicate our audience of CEOs, business owners, and high-income decision makers. First Yahoo Finance undermined us. With their user database, they could deliver advertisers the same people who were reading […]
Read More »English version. Un reconocido crítico de los medios de comunicación dio la voz de alarma en 1960 acerca de las adquisiciones corporativas de periódicos y los despidos de cientos de periodistas. Le preocupaba que el poder de la prensa comenzara a concentrarse en muy pocas manos. Fue en su columna en el New Yorker, The […]
Read More »A renowned media critic sounded the alarm in 1960 about corporate takeovers of newspapers and layoffs of hundreds of journalists. He worried that the power of the press was being concentrated in too few hands. Liebling, from Slate.com (Versión en español) It was in his column in the New Yorker, The Wayward Press, that A.J. […]
Read More »Chumel Torres Versión en español aquí. Chumel Torres is a video-blogger whose satiric take on politics and journalism has managed to attract 483,000 subscribers to his YouTube channel in just one year. He has made a business out of the sponsors he attracts to his weekly program, El Pulso de la República (The Pulse of […]
Read More »After years of predictions that this year would be the year of mobile, finally it has arrived. So here are some numbers that should prompt strategizing and action by digital media publishers. 1. Web traffic from mobile devices was up 78 percent year over year in mid-2013, and 109 percent over 2011, according to Ayaz […]
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