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Todas las cifras de Facebook son impresionantes, desde sus 750 millones de usuarios hasta sus utilidades estimadas en $500 millones de USD para la primera mitad de 2011, Sin embargo, como motor de tráfico para los medios de comunicación podría parecer decepcionante. Cuando se miden las fuentes de tráfico de los sitios de noticias, Facebook produce cifras […]
Read More »All the numbers for Facebook are impressive, from its 750 million users to its $500 million in estimated first half profits this year. However, as a driver of web traffic for news outlets, the results look disappointing at first glance. At the 25 biggest news websites in the U.S., the percentage of traffic from Facebook […]
Read More »Versión en español aquí. I was suprised and delighted to read today that the New York Times studied its readers’ habits for sharing articles and found that they prefer email over social networks. The implication for web designers is that they should make email sharing a prominent tool on their websites or they might miss a […]
Read More »If ever there were an example of what happens in a bubble economy it is News Corp.’s purchase of Myspace for $580 million in 2005. Now the social network that was a media sweetheart has been sold for $35 million to Specific Media, an advertising network. In other words, it lost 94% of its market […]
Read More »The rich are getting richer in the online advertising market, which means the antitrust lawyers must be sharpening their pencils. eMarketer is forecasting that Facebook will have one-fifth of the online display advertising market in 2011 and will displace Yahoo as leader in the category. The digital research website is also predicting that the top […]
Read More »The whole world knows how Twitter and Facebook gave power to the people and overthrew dictators. Events in Tunisia and Egypt did more to advertise the power of these social networks than multimillion-dollar campaigns. Still it was a surprise to read recently in the Wall Street Journal that some investment analysts were putting a market […]
Read More »(Versión en español aquí.) Somebody brilliant said that, and if we need any proof we need look no further than a study by Comscore and the Newspaper Association of America. The data show that the 108 million unique users of newspaper sites in June 2011 spent an average of just over a minute a day, […]
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