Guiding media innovators toward solutions, around the world
One of the things you learn in direct sales is the notion of the sales funnel. In the business of journalism, the sales funnel helps publishers track how you make someone aware of your product and convert them into paying for one of your products. The four stages of the sales funnel are a potential […]
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The $2.2 trillion Coronavirus economic rescue package contains some elements that could and should benefit journalists and their media organizations. As Ken Doctor points out in Nieman Lab, the package gives incentives to news publishers both large and small to maintain their payrolls. Publishers and broadcasters with fewer than 1,000 employees are eligible for $350 […]
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