Guiding media innovators toward solutions, around the world
Build a community based on relationships, not a mass audience In this video you will learn how to build an online community, deepen the relationship with them, and finally monetize the relationship. Here are some articles with more and deeper information about the topic: These metrics predict which users will pay for news These are […]
Read More »An all-star group of media economics experts gathered at the University of Navarra Dec. 13 and 14 to exchange ideas and research results on the role and behavior of media during periods of economic or financial boom and crash. Their approaches were varied: historical, media effects, content analysis, journalistic practice, political economy, etc. (The full […]
Read More »For the last few years, the name Manuel Castells kept popping up in things I read about digital media, social networks, and mass communications. He is a Spanish sociologist who spent much of his career at UC Berkeley. Recently I have been reading his “The Rise of the Network Society,” the first of three volumes […]
Read More »