Guardian’s Facebook app challenges Google

A new Facebook app launched by The Guardian in England could signal a major challenge to Google’s dominance of referral traffic to news websites. Google used to drive 40 percent of The Guardian’s traffic, but social networks referred more than search several times in February, said Tanya Cordrey, director of digital development at Guardian News […]

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A vote for user comments signed with real names

Versión en español aquí. A Spanish colleague who has been asked to develop the comments section of a new digital publication asked if it were better to require users to register or allow anonymous comments. The dilemma is always quantity vs. quality, I told her. If the idea is to generate traffic, comments can do […]

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