Guiding media innovators toward solutions, around the world
Meta and Alphabet still control nearly 60% of all digital advertising worldwide. And although their revenue is growing, their share of that market has been shrinking steadily, especially in the last two years.
Read More »One of the things you learn in direct sales is the notion of the sales funnel. In the business of journalism, the sales funnel helps publishers track how you make someone aware of your product and convert them into paying for one of your products. The four stages of the sales funnel are a potential […]
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