Trustworthy news thrives in Spain
At a time when many news media were laying people off or shutting down, elDiario was debt-free and profitable. Last year it made $1.8 million.
Read More »Media lessons from Ukraine: people pay for trustworthy news
When I interviewed Parusinski four years ago, he said his goal was to become become “the McKinsey & Co.” of media consulting in Ukraine and Eastern Europe. Where other investors and entrepreneurs saw risk — press freedom under threat from authoritarian governments, financial decline, layoffs — he saw opportunity.
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Despite the crisis, media consultant sees bright future
The best days are ahead for news organizations that adapt and innovate Jakub Parusinski is an optimist for the future of quality journalism, even in Eastern and Central Europe where press freedom is under threat. He believes the problems the media are facing–censorship, lawsuits, layoffs–are manageable. And he has a solution that is simple but […]
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How to make native advertising work for you
Choose advertisers whose values align with yours In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. This way they avoid giving up ad revenue to tech platforms. They also offer advertisers a safer environment. Although publishers sell conventional ad spaces like the platforms, […]
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How eldiario.es gets people to pay for a free publication
The secret lies in treating users like partners in the journalism project “We’re independent because we’re profitable.” — Ignacio Escolar, director, eldiario.es The journalism industry has noticed the success of the digital media startup eldiario.es and is trying to duplicate it. That will not be easy. This independent news publication in Spain has been growing […]
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Public interest media are tapping into new revenue sources
It’s encouraging to hear from media entrepreneurs who see a promising future for the funding of quality journalism. And the message we heard last week from the leaders of the American Journalism Project is that they are discovering lots of previously untapped revenue sources. The key, of course, is to produce quality journalism. There is […]
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News publishers develop playbook to defend against government attacks
In Brazil, Hungary, Poland, and Mexico, populist presidents have weaponized social media to undermine the press Editors of leading publications in those countries described their own strategies to defend press freedom. Key elements: don’t back down, collaborate internationally, protect your team, uncover the facts. Some of the tactics used by populist presidents include taking over […]
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