Despite the crisis, media consultant sees bright future

The best days are ahead for news organizations that adapt and innovate Jakub Parusinski is an optimist for the future of quality journalism, even in Eastern and Central Europe where press freedom is under threat. He believes the problems the media are facing–censorship, lawsuits, layoffs–are manageable. And he has a solution that is simple but […]

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User awareness of sponsored content

How to make native advertising work for you

Choose advertisers whose values align with yours In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. This way they avoid giving up ad revenue to tech platforms. They also offer advertisers a safer environment. Although publishers sell conventional ad spaces like the platforms, […]

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How eldiario.es gets people to pay for a free publication

The secret lies in treating users like partners in the journalism project “We’re independent because we’re profitable.” — Ignacio Escolar, director, eldiario.es The journalism industry has noticed the success of the digital media startup eldiario.es and is trying to duplicate it. That will not be easy. This independent news publication in Spain has been growing […]

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Public interest media are tapping into new revenue sources

It’s encouraging to hear from media entrepreneurs who see a promising future for the funding of quality journalism. And the message we heard last week from the leaders of the American Journalism Project is that they are discovering lots of previously untapped revenue sources. The key, of course, is to produce quality journalism. There is […]

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News publishers develop playbook to defend against government attacks

In Brazil, Hungary, Poland, and Mexico, populist presidents have weaponized social media to undermine the press Editors of leading publications in those countries described their own strategies to defend press freedom. Key elements: don’t back down, collaborate internationally, protect your team, uncover the facts. Some of the tactics used by populist presidents include taking over […]

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Slovakia is latest to prove subscription model online

Home page of Dennik N Contrary to all the predictions about the public’s unwillingness to pay for news when it is freely available online, more publishers of high-quality, in-depth reporting are making money. The latest example comes from Slovakia, as recounted by Rob Sharp in Nieman Lab. The editors of a popular national newspaper there […]

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