Power shifts toward journalists in new media equation

January 28, 2014
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Versión en español aquí. The balance of power in media continues to shift away from the major news outlets toward the journalists who work for them.Ezra Klein’s departure from the Washington Post for Vox Media is just the latest of a string of changes that illustrate the rise of the journalist as a brand.For journalists working in […]

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Journalists have to market their work in social media

November 10, 2013
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Versión en español aquí. A young acquaintance was applying for an online reporting job at an internationally renowned news organization. But the interviewer did not focus on the job candidate’s articles. He wanted to know more about the metrics of audience engagement with the candidate’s stories — time spent, social sharing, search traffic. How had […]

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