Letters to a publisher II: Treat your readers with respect

How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. His comments have acute relevance today. In this letter to a fictitious […]

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Alfonso Nieto

Letters to a newspaper publisher: it’s not just the bottom line

How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. Nieto was one of the pioneers in the discipline of media economics, […]

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How to be more credible, from an investigative reporter

Tina Kaiser. Photo by Gisela Gürtler News organizations have been losing credibility for years, and the reasons are many. Too often, we journalists have been arrogant and said, in effect, Trust us, we know what we’re doing. But today, journalism is under attack, and we have to explain why people should trust us. Versión en […]

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In Eastern Europe, a media battle for hearts and minds

Many of the right-wing or nationalist leaders of Eastern and Central Europe have been winning votes by attacking the political correctness of the European Union and its allies. And they have chosen as their whipping boy George Soros, the billionaire and philanthropist whose Open Society Foundations have been funding programs that promote Western democratic values […]

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People are more important than the product

Reflections on several decades of managing news publications A student in a media management course had to interview a media professional for his final research project. I agreed to be his subject, and in the course of an hour, he got me to talk about my philosophy of management in the digital era. Reading over […]

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