These metrics predict which readers will pay for news

A cynic might say that Google’s current efforts to help news publishers is a public relations ploy to get good press and appease anti-monopoly regulators in Europe and the US. After all, Google has more than 30% of all digital advertising globally, followed closely by Facebook with 20%. And these two companies, more than any […]

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How eldiario.es gets people to pay for a free publication

The secret lies in treating users like partners in the journalism project “We’re independent because we’re profitable.” — Ignacio Escolar, director, eldiario.es The journalism industry has noticed the success of the digital media startup eldiario.es and is trying to duplicate it. That will not be easy. This independent news publication in Spain has been growing […]

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You create more value with ‘community’ than ‘audience’

Versión en español aquí.When I teach entrepreneurial journalism, the first thing I emphasize is the need to create a community.An audience is just a group of observers.  A community shares values and a deep interest in a topic or geographic area. It often has a bias toward action. That is where value comes in.Connecting these […]

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