Guiding media innovators toward solutions, around the world
This is Part 1 on going deeper in Analytics. Publishers of digital news sites have a chance to know their audience far better than their print counterparts ever could. The data available in tools such as Google Analytics lets you see when people are using your site, where they live and how loyal they are. […]
Read More »Part 2 of going deeper in Analytics. While consulting for a Mexican newspaper group, I had them dig into their Analytics report to see where their users lived. They were surprised to find out that 40% of the audience for their provincial papers was in Mexico City, evidently for work. What were the implications of […]
Read More »This is Part 3 on how to go deeper in Analytics. Let’s say you have a local news website and you publish an article about a famous athlete visiting town. Your traffic gets a big bump, but you don’t really cover sports. You want to know if your core users were interested in this story […]
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