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Amid all the debate about what is true and what is f— news, I am reminded of a remarkable journalistic moment that showed how hard it is to know when someone is kidding or serious. And how you can be sincere but spread false information. Dowd (Fred R. Conrad photo, New York Times) It was […]
Read More »Anyone who has studied the metrics of the internet in any detail knows about the Big Lie: those big numbers of total users and page views that everyone relies on are practically meaningless. More than half of the visitors to websites stay for less than 15 seconds. Three-fourths of the users of the most important […]
Read More »English version here. Por muchos años he estado utilizando el ejemplo de Brian Stelter, columnista especializado en medios y comentarista de televisión, como un ejemplo para los estudiantes sobre cómo un periodista joven puede construir su propia marca personal. Stelter no fue a una universidad famosa ni tampoco tenía conexiones familiares especiales. Aún así, logró […]
Read More »Versión en español aquí.For several years I have been using Brian Stelter, the media columnist and TV commentator, as an example to students of how a young journalist can build a personal brand. He did not attend a famous university and had no special family connections. Yet he quickly made a name for himself online by […]
Read More »Loren Feldman English version here. Un emprendedor de medios digitales tiene que pensar primero en construir una comunidad. Esto significa no sólo ofrecer información, sino también respuestas, consejos, ayuda y comprensión. Tienes que saber lo que necesita tu comunidad. Es por este motivo que Loren Feldman se animó cuando habló de una serie de cinco artículos […]
Read More »Loren Feldman, small business editor Versión en español aquí.A digital media entrepreneur has to think first of building a community. Doing that means offering not just information but answers, advice, help, understanding. You have to know what your community needs. That is why Loren Feldman perks up when he talks about a five-part series […]
Read More »Brian Stelter2012 Media Bistro photo Brian Stelter is my favorite example of how a young person can create a personal brand and build it into a career. I have talked about him in presentations in Latin America and Europe and his story never fails to make an impression. When he was a freshman at Towson […]
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