Murdoch was Bubble Boy with Myspace purchase

If ever there were an example of what happens in a bubble economy it is News Corp.’s purchase of Myspace for $580 million in 2005. Now the social network that was a media sweetheart has been sold for $35 million to Specific Media, an advertising network. In other words, it lost 94% of its market […]

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Why 10% of your web traffic is worth more than the other 90%

Una versión de esta columna en español se encuentra aquí. The blessing and the curse of the web is that everything is measurable. For reporters working in newsrooms that measure the traffic of articles on a minute-to-minute basis, it can be discouraging to see fluff trump substance. In some newsrooms, reporters are competing for raises […]

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