Guiding media innovators toward solutions, around the world
You have to learn new technologies to reach your audiences where they gather A friend of mine, Loren Feldman, made a career change a few years ago from magazine editor to digital media entrepreneur. He has been developing an ambitious enterprise that combines a daily email newsletter and a weekly podcast about small business owners […]
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Los pequeños emprendedores están innovando en contenidos, métodos y plataformas Here is the English translation of this video interview.
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A cynic might say that Google’s current efforts to help news publishers is a public relations ploy to get good press and appease anti-monopoly regulators in Europe and the US. After all, Google has more than 30% of all digital advertising globally, followed closely by Facebook with 20%. And these two companies, more than any […]
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The new dynamics of the digital media business are driving publishers away from advertising-based business models and toward user payments. In that context, many of them are rediscovering that supposedly obsolete distribution channel, email. Email has the power to create an intimate relationship between a publication and its users. That relationship can translate into loyalty, […]
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