It’s 1927, and the news media are out of control

Charles Lindbergh and his plane. (Library of Congress photo via Mother Nature Network) Bill Bryson’s book One Summer: America, 1927 captures a moment when the country’s burgeoning news media feasted on the stories of two extraordinary men, Babe Ruth and Charles Lindbergh. The media made them into gods. The baseball hero basked in the attention. The […]

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More proof that journalists need to brand themselves

Version en español aquí. New York Times editor Jill Abramson says that half the people coming to the newspaper’s website in the runup to the election were searching for Nate Silver, the political forecasting whiz who writes the blog FiveThirtyEight. “He got huge, huge readership,” she said at a conference covered by MediaBistro. “They weren’t coming for the […]

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To young journalists: learn multimedia, languages

Versión en español aquí.  In an interview with the Spanish website LaInformacion.com, Juan Antonio Giner, co-founder of Innovation Media Consulting, shared some of his strong opinions about how young journalists and traditional media should confront the  challenge from digital media. Spain’s traditional media, like those in the U.S., have experienced devastating declines in revenues and […]

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Social media challenge Google for news distribution

The importance of search engines to traffic on news sites spawned an industry of consultants on search engine optimization (SEO). But now social media may be challenging the dominance of “Google juice.”The percentage of Americans getting their news via social networks such as Facebook, Twitter and Google+ has risen to 19 percent, more than double […]

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¿Las marcas periodísticas recuperan su fortaleza? Caso El País

Rosalia Lloret: por la avalancha informativa digital, usuarios prefieren consultar marcas creíbles English version here. EL ESCORIAL, España — El diario El País se está mejorando su posición como el medio de comunicación número 1 de España con 7,6 millones de usuarios únicos durante el pasado mes de junio (en comparación a los 74 millones de El New […]

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Are newspaper brands back? Report from Spain

Rosalia Lloret: People are searching for crediblesources amid an avalanche of information. Versión en español aquí. El País is widening its lead as the No. 1 newspaper website in Spain with 7.6 million unique users in June (for comparison, the number is 74 million for the New York Times). At the same time the newspaper’s corporate […]

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Independent print startup thrives despite crisis

While print newspapers are losing subscribers and advertisers in the rest of Europe, an Italian print publication launched by an investigative reporter is thriving because of its independent voice.Il Fatto Quotidiano (The Daily Facts) has been slaying sacred cows since 2009 and makes its money from subscribers and newsstand sales — roughly 6 million euros […]

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