Power shifts toward journalists in new media equation

Versión en español aquí. The balance of power in media continues to shift away from the major news outlets toward the journalists who work for them.Ezra Klein’s departure from the Washington Post for Vox Media is just the latest of a string of changes that illustrate the rise of the journalist as a brand.For journalists working in […]

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Brian Stelter shows personal brands rival media brands

Versión en español aquí.For several years I have been using Brian Stelter, the media columnist and TV commentator, as an example to students of how a young journalist can build a personal brand. He did not attend a famous university and had no special family connections. Yet he quickly made a name for himself online by […]

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How journalist built his brand from college dorm room

Brian Stelter2012 Media Bistro photo Brian Stelter is my favorite example of how a young person can create a personal brand and build it into a career. I have talked about him in presentations in Latin America and Europe and his story never fails to make an impression.  When he was a freshman at Towson […]

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