Publishers rediscover the power of email newsletters

February 23, 2020
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The new dynamics of the digital media business are driving publishers away from advertising-based business models and toward user payments. In that context, many of them are rediscovering that supposedly obsolete distribution channel, email. Email has the power to create an intimate relationship between a publication and its users. That relationship can translate into loyalty, […]

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The winning business strategy builds on relationships

January 7, 2020
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This blog entry was written for IJNet.org, Tips for Journalists in 2020  from other Knight International Journalism fellows. The losing strategy that seeks mass audiences and mass advertising as measured by unique users and page views has led many media to chase clicks with ever-more sensationalistic content about celebrities, sports figures, imprudent politicians and sex […]

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