Guiding media innovators toward solutions, around the world
Groundbreaking research questions the value of this $500 billion global industry My apologies to the Freakonomics Radio podcast for borrowing their headline. But it summarizes perfectly a question on the minds of business people for more than a century. The question is especially relevant for the digital advertising business, which promised to be more measurable, […]
Read More »So much innovation is occurring on the revenue side of new digital media that it’s time to review, update and aggregate. Some of the material has appeared in this blog before. Let´s start with the basics. Versión en español. 1. Create community, don’t just publish news. An audience is just a group of observers. […]
Read More »The owner of a news site recently asked me about how to monetize the traffic he is generating through Twitter and Facebook. While he likes the traffic, he is frustrated to see Facebook selling ads against his content and taking all the revenue. Vadim Lavrusik of Mashable described some monetizing strategies in his article “How […]
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