Guiding media innovators toward solutions, around the world
Global survey finds sales, tech experts help generate many times more revenue What follows is an edited excerpt of the Digital Media Teams chapter of SembraMedia’s Inflection Point International study of 201 digital native media in Africa, Southeast Asia, and Latin America. Read the full report here–also in Spanish and Portuguese. It is republished under Creative […]
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You may already have a solid team of journalists and specialists in technology and social media marketing. But that isn’t enough. You need to hire at least one person who specializes in sales of advertising, subscriptions, and other products. We’re going to discuss why you should do it, who you should hire, and how much […]
Read More »The following text is a translation from the Spanish version of a lecture I gave at the University of La Sabana in Bogotá, Colombia, on Aug. 22. My lecture, in Spanish, starts at the 6-minute mark of the video. Journalists today have the opportunity to create the future of the industry. But to do so, […]
Read More »Over the past several years, I have written a number of blog posts about how journalists can get involved in sales and marketing without violating their ethical standards or damaging the credibility of their publication. Here are a few of them. 1. Journalists selling ads: think of it as a fair exchange When I was […]
Read More »Versión en español aquí.Journalism is the best job in the world, and working with journalists is fun. They’re funny, irreverent, intelligent and excellent storytellers. Still, as a group we tend to be arrogant, self-righteous and holier-than-thou (I include myself in this criticism). We tend to view ourselves as high priests of an exclusive profession and […]
Read More »When I was going through the transition from editor of a business publication to the role of publisher, I dreaded sales calls with clients. It meant I had to ask clients for money, which was a new and uncomfortable experience. The hilarious irony of this is that, as a reporter and editor, it was my […]
Read More »This weekend I spent a day and a half participating online in NewsU’s Revenue Camp for Journalism Entrepreneurs, an intense session on some of the new ways journalists are making money on the Web. (The entire course will be available to view online in a few days; Twitter comments from the course are at #revcamp.) The biggest mistake […]
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