Social media challenge Google for news distribution

October 3, 2012
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The importance of search engines to traffic on news sites spawned an industry of consultants on search engine optimization (SEO). But now social media may be challenging the dominance of “Google juice.”The percentage of Americans getting their news via social networks such as Facebook, Twitter and Google+ has risen to 19 percent, more than double […]

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Building your audience: tips from a pro

May 16, 2012
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Versión en español aquí. Mi Li, audience development manager for Fiscal Times in New York, recently spoke via Skype to my multimedia business journalism class at Tsinghua University about how to build an audience. The online publication, which focuses on fiscal, budgetary and economic issues, launched in March 2011 and has grown to 1 million […]

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