The password is ‘Trust’

This concept should guide your work — it will attract financial support This post was originally published Aug. 29, 2024, in the Your News Biz newsletter. My goal is to help digital media entrepreneurs find viable business models. Pixabay image by geralt The 1,300 free subscribers to this newsletter know that I’ve advocated several strategies […]

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News avoidance: endless crises wear people out

Media consumers look in vain for help and solutions amid rampant misinformation As a journalist, I am somewhat ashamed to say that I actively avoid reading the news—some of the news, anyway. I can’t bear to read anything that mentions the name of the previous president or his political party or voter fraud or any […]

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Is science a match for sensationalism?

Tactics and strategies for engaging the public on climate change, vaccines Scientists have been battling for the hearts and minds of the public for centuries, and not always winning. To avoid being burned at the stake by the Catholic Church for heresy, Galileo had to deny that the earth revolves around the sun, rather than […]

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