Journalists have to market their work in social media

November 10, 2013
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Versión en español aquí. A young acquaintance was applying for an online reporting job at an internationally renowned news organization. But the interviewer did not focus on the job candidate’s articles. He wanted to know more about the metrics of audience engagement with the candidate’s stories — time spent, social sharing, search traffic. How had […]

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You don’t need all the skills to get started

September 11, 2012
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Entrepreneurial journalists have a tough job. They need skills not only in journalism but marketing, technology, sales, managing online communities and basic accounting, among other things. Fortunately, they don’t need to have all the skills mastered at once. Start small, but start This is one of the takeaways from entrepreneurs profiled in Mark Briggs’s book […]

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