Guiding media innovators toward solutions, around the world
Groundbreaking research questions the value of this $500 billion global industry My apologies to the Freakonomics Radio podcast for borrowing their headline. But it summarizes perfectly a question on the minds of business people for more than a century. The question is especially relevant for the digital advertising business, which promised to be more measurable, […]
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This is the fourth year that I have asked my second-year students in Media Economics at the University of Navarra to do an analysis of their media expenditures and usage. First, I ask them to estimate their monthly expenditures on media, using a spreadsheet with entries for internet in the home, land line telephone, data […]
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In Brazil, Hungary, Poland, and Mexico, populist presidents have weaponized social media to undermine the press Editors of leading publications in those countries described their own strategies to defend press freedom. Key elements: don’t back down, collaborate internationally, protect your team, uncover the facts. Some of the tactics used by populist presidents include taking over […]
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This is the third year I have done an unscientific survey of my students in Media Economics about how they use their smartphones. The point of the exercise is for them to do their own assessment and make observations. In previous years they simply counted how many notifications or alerts they received on their phones […]
Read More »Latin America has spawned a rich breed of online news publishers who are challenging mainstream journalism. These digital natives have achieved significant influence by innovating with digital tools. They often aim to provide an alternative to the traditional voice of mainstream media, which are usually linked to political and business interests that have long predominated […]
Read More »María Ramírez de Elespanol.com entrevista a Gideon Lichfield (foto TIE Comunicación/Congreso Periodismo) HUESCA, España – La publicación digital sobre economía y negocios Quartz — o qz.com — parece estar haciendo todo bien. En solo dos años construyó una audiencia de 10,9 millones de usuarios únicos al mes. (English version) Pero el desafío es seguir creciendo en medio […]
Read More »A renowned media critic sounded the alarm in 1960 about corporate takeovers of newspapers and layoffs of hundreds of journalists. He worried that the power of the press was being concentrated in too few hands. Liebling, from Slate.com (Versión en español) It was in his column in the New Yorker, The Wayward Press, that A.J. […]
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