Guiding media innovators toward solutions, around the world
Versión en español. It was a bit depressing to hear the results of a study of 34 digital media natives during the Third Latin American Forum of Digital Media and Journalism. Overall, these sites showed little interaction with their audiences in social media, little use of maps, graphics, and visualizations, and little consideration of the business […]
Read More »Leo Prieto:betting on “mobile first” Versión en español aquí. Leo Prieto is a digital media entrepreneur in Chile whose 10 communities attract an audience of 10 million users a month from all over the Spanish-speaking world. Late last year, his company, Betazeta, decided to go “mobile first” and optimize the design of all its sites […]
Read More »Chumel Torres Versión en español aquí. Chumel Torres is a video-blogger whose satiric take on politics and journalism has managed to attract 483,000 subscribers to his YouTube channel in just one year. He has made a business out of the sponsors he attracts to his weekly program, El Pulso de la República (The Pulse of […]
Read More »Versión en español aquí. A young acquaintance was applying for an online reporting job at an internationally renowned news organization. But the interviewer did not focus on the job candidate’s articles. He wanted to know more about the metrics of audience engagement with the candidate’s stories — time spent, social sharing, search traffic. How had […]
Read More »Once again I find myself learning new things from my students here in China. The social media marketing strategies they proposed in class included techniques and platforms I was ignorant of. Their assignment was to recommend a strategy for a news organization or business that they would like to work for. They chose, among others, […]
Read More »Yoichi Nishimura (photo by Yang Shaogong) Versión en español aquí. Japan’s newspapers expanded their role of serving the community by using social media in the Great East Japan Earthquake of 2011. Yoichi Nishimura, former managing editor of Asahi Shimbun, with daily circulation of 8 million, said news organizations cooperated to share information about missing persons […]
Read More »Versión en español aquí. Mi Li, audience development manager for Fiscal Times in New York, recently spoke via Skype to my multimedia business journalism class at Tsinghua University about how to build an audience. The online publication, which focuses on fiscal, budgetary and economic issues, launched in March 2011 and has grown to 1 million […]
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