Guiding media innovators toward solutions, around the world
A news story from the 2005 archives in which a psychology professor called homosexuality a disease recently rocketed to the top of the most-read list of El Pais, one of Spain’s leading newspapers. The strange incident demonstrated several things: what you produce on the Internet never goes away; in social networks the readers, not the […]
Read More »Versión en español aquí.Not long ago the Wall Street Journal, which thrives inside its paywall fortress, recognized the importance of opening the gates a crack with its new Facebook application, WSJ Social. “You can’t rely on users coming to you anymore,” said Maya Baratz, head of new products for the Journal, in an interview with Nieman […]
Read More »Versión en español aquí. I was suprised and delighted to read today that the New York Times studied its readers’ habits for sharing articles and found that they prefer email over social networks. The implication for web designers is that they should make email sharing a prominent tool on their websites or they might miss a […]
Read More »The owner of a news site recently asked me about how to monetize the traffic he is generating through Twitter and Facebook. While he likes the traffic, he is frustrated to see Facebook selling ads against his content and taking all the revenue. Vadim Lavrusik of Mashable described some monetizing strategies in his article “How […]
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